Board Thread:General Discussion/@comment-25889587-20150220053957/@comment-25889587-20150221161955

One of the reason why the standard increased over seasons is because the jelly points increased as well. Increasing jellies from 300 to 700 for example will increase the standard more than 200%. And also some jellies like power jellies increased to thousands while in the first season it's still hundreds. Also the cookies were also buffed to accomodate for the new season. But then some treasures like Temptation No.9 Perfume become obsolete. That's why evolving it would be a very great idea.

Reference: List of Jelly Points