User blog comment:Tricoro/LINE Cookie Run: Season 5 Preview/@comment-25941223-20150508173813/@comment-25889587-20150508174907

No, I don't think the link is new. It is the same thing you see here: Pre-register and get 100 crystals as well as Cream Puff Cookie.

Although it has been around since the end of last month, they start to roll out the event in-game just today.