Board Thread:General Discussion/@comment-26349101-20150424102813/@comment-26044650-20150427025646

Max torch wrote: what is the whole point of this pre-registration thing anyway? asides from getting the crystals and the cookie, we are still going to be able to play the next season even if we don't pre-register. Also, what's in it for them? You're right, you will still be able to play the new episode and buy Cream Puff Cookie when the update comes so there's no real need to pre-register.

They're just being generous by giving you Cream Puff Cookie and 100 Crystals for free when you pre-register - they gain no benefit otherwise by having people pre-register.