Who'll become the Life Master?

Who'll become the Life Master? is an event where the players are required to collect lives received from friends in order to get a one-time prize. It was introduced in August 2014 during the 2nd Story update, then didn't reappear again until New World where it appeared three times, and The City of Wizards update where it appeared once.

Received Lives Event (22 August - 1 September 2014)
Received Lives Event is an event that is available from 22 August 2014 to 1 September 2014, 5 p.m. (GMT+9). The players are required to receive hearts (or lives) from their friends in order to earn prizes. Only lives that their friends sent will count - sending lives do not count. But, sending lives can help the player gets more received lives because in Cookie Run, every received life will be automatically sent back once taken.

In addition, during the event, a mini statistic showing how many lives has been received will be shown in the Messages window, helping players gauge the event.

30 January - 9 February 2015
Who'll become the Life Master? is a limited time event that started from January 30 to February 9, 2015. This is the third life event after the first and second one held on July and August 2014, respectively. The player were required to receive hearts (or lives) from their friends in order to earn prizes. Only lives that their friends sent that will count - sending lives do not count. But, sending lives could help the player get more received lives because in Cookie Run, every received lives will be automatically sent back to their friends.

In addition, during the event, a mini statistic showing how many lives had been received was shown in the Messages window, helping players gauging about the event.